NEW Receive a FREE 12 Pc Hair Gift with any $40 Hair purchase. A $100 value! One per customer. Offer valid 3/16/2019 or while quantities last.

NEW items are added to Sale Page

NEW items are added to Gift with Purchase Page

NEW items are added to NEW ARRIVAL Page

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NEW Choose 1 of 3 FREE 10 Pc Beauty bags with any $60 purchase.

OPTION 1: Receive a FREE 10 Pc Play Pack Beauty Sampler with any $60 online purchase. One per customer. Offer valid 3/13/2019 or while quantities last.

Gift includes:

• Real Techniques Full Size Expert Face Foundation Brush
• Pravana Travel Size Nevo Intense Therapy Leave-In Treatment (2.03 oz)
• First Aid Beauty Travel Size Ultra Repair Cream (1.0 oz)
• CeraVe Travel Size Hydrating Cleanser (1.0 oz)
• Smashbox Photo Finish Foundation Primer Mini (0.25 oz)
• Clarins Super Restorative Total Eye Concentrate (0.2 oz)
• Tarte Lights, Camera, Lashes 4-In-1 Mascara (0.1 oz)
• Ralph Lauren Romance Eau De Parfum Mini (0.25 oz)
• Urban Decay Vice Lipstick Mini in Manic
• Benefit Gimme Brow+ in Shade 3 (0.03 oz)

OPTION 2: Receive a FREE 10 Pc Day Pack Beauty Sampler with any $60 online purchase. One per customer. Offer valid 3/13/2019 or while quantities last.

Gift includes:

• Philosophy Amazing Grace Shampoo, Bath & Shower Gel (4.0 oz)
• Sebastian Travel Size Potion 9 wearable Styling Treatment (1.7 oz)
• BECCA Travel Size Shimmering Skin Perfector Poured in Opal (0.088 oz)
• StriVectin SD Advanced Intensive Concentrate For Wrinkles & Stretch Marks Mini (0.35 oz)
• Dermablend Loose Setting Powder Mini in Original (0.11 oz)
• LORAC Behind The Scenes Eye Primer Mini (0.19 oz)
• Anastasia Beverly Hills Clear Brow Gel Mini (0.085 oz)
• Lancôme Cils Booster XL Super-Enhancing Mascara Base Mini (0.07 oz)
• Buxom Full-On Lip Polish Mini in Dolly
• Patchology Flash Patch Rejuvenating Eye Gels (1 pair)

OPTION 3: Receive a FREE 10 Pc Slay Pack Beauty Sampler with any $60 online purchase. One per customer. Offer valid 3/13/2019 or while quantities last.

Gift includes:

• e.l.f Full Size Ultimate Blending Brush
• Dose Of Colors Full Size Liquid Matte Lipstick in Stone (0.16 oz)
• Pureology Travel Size Colour Fanatic Multi-Tasking Hair Beautifier (1.0 oz)
• La Roche-Posay Travel Size Lipikar Balm AP+ (0.5 oz)
• NYX Professional Travel Size Matte Finish Setting Spray (0.6 oz)
• bareMinerals Skinlongevity Vital Power Fusion (0.25 oz)
• Estee Lauder Advanced Night Repair Mini (0.24 oz)
• Lancôme La Vie Est Belle Eau De Parfum Mini (0.135 oz)
• Too Faced Hangover Replenishing Face Primer Mini (0.16 oz)
• IT Cosmetics Brow Power Universal Brow Pencil in Universal Taupe

NEW items are added to Sale Page

Julep entire brand 50% off

Laura Geller entire brand 30% off

NEW items are added to Gift with Purchase Page

NEW items are added to NEW ARRIVAL Page

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NEW Receive a FREE 6 Pc Vitamin C/Retinol Skinfatuation Gift w/any $50 online purchase. One per customer. Offer valid 3/12/2019 through 3/13/2019 or while quantities last.

Gift includes:

• Juice Beauty Travel Size STEM CELLULAR Anti-Wrinkle Moisturizer (0.5 oz)
• Yes To Grapefruit Brightening Vitamin C Glow Boosting Paper Mask (1 ct)
• Mario Badescu Vitamin C Serum Sample (0.14 oz)
• Exuviance Super Retinol Concentrate Sample (0.17 oz)
• StriVectin Advanced Retinol Intensive Night Moisturizer (0.25 oz)
• Murad Resurgence Retinol Youth Renewal Serum (0.17 oz)

NEW items are added to Sale Page

NEW items are added to Gift with Purchase Page

NEW items are added to NEW ARRIVAL Page

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NEW Check your email or rewards page for:

• Members get 2X points, Platinum Members get 3X points and Diamond Members get 4X points on all purchases! 3/10/19 – 3/16/19
• 5X points on all Clarisonic, First Aid Beauty, Juice Beauty, Mario Badescu, Perricone MD & Peter Thomas Roth purchases! 3/9/19 – 3/16/19

NEW Today only, 50% off select dry shampoos

NEW Kenra entire brand 2 for $30, excluding jumbo sizes

NEW 20% off one item with code 774601, ends 3/16, excluding prestige brands and fragrances. Click here for the in-store coupon.

NEW Ulta Ad 3/10 – 3/16

NEW items are added to Sale Page

NEW items are added to Gift with Purchase Page

NEW items are added to NEW ARRIVAL Page

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Get a samples filled Love Yourself Bag(Women’s or Men’s) with $200 beauty purchase at Barneys.

Free shipping on any purchase. Click here to the gift with purchase page.

NEW Receive a FREE Surprise Sample Pack w/any Makeup or Skincare purchase. One per customer. While quantities last.

NEW Check your email or rewards page for 5X points on all Lancome purchases, 3/8/19 – 3/16/19.

NEW Juvia’s Place The Nubian II And The Saharan Eyeshadow Palettes, 2 For $28, today 3/8 only.

NEW items are added to Sale Page

NEW items are added to Gift with Purchase Page

NEW items are added to NEW ARRIVAL Page

Free shipping with $35 purchase

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NEW Ulta Beauty Break!

Receive a FREE 5 Pc Smashbox Gift w/any $50 online purchase. One per customer. While quantities last.

Gift includes deluxe sizes of:

• Photo Finish Primerizer Primer + Moisturizer In 1 (0.13 oz)
• Photo Finish Minimize Pores Primer (0.25 oz)
• Always On Matte Liquid Lipstick in Bawse (deep red)
• Be Legendary Cream Lipstick in Legendary (deep red)

And, receive a FREE 2 Pc Smashbox Eye Gift w/any $75 online purchase.

And, the free 6 pcs mystery gift with $40 purchase is still available!

NEW items are added to Sale Page

Algenist select items 50% off

NEW items are added to Gift with Purchase Page

Receive a FREE Satin Backpack w/any purchase from the Carolina Herrera Good Girl fragrance collection. Price starts at $28.

Get 2 deluxe samples with any Algenist purchase. Select Algenist are 50% off.

NEW items are added to NEW ARRIVAL Page

Free shipping with $35 purchase

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NEW Check your email, there is a $5 off $10 purchase coupon out. Code is unique, ends on 3/10. Good one to use in store. Prestige brands and fragrances are excluded.

NEW items are added to Sale Page

Select Olivia Garden are 50% off

NEW items are added to Gift with Purchase Page

NEW items are added to NEW ARRIVAL Page

Free shipping with $35 purchase

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Neiman Marcus March Beauty Cue is out – get free 7 pcs gift with $50 beauty purchase, use code LETSGO.

Free shipping on any purchase.

Gift Includes:

• Knesko Single Diamond Eye Mask
• Tom Ford Lip Sample in shade Les Mepris
• Cle de Peau Eye Cream Deluxe
• Elemis Superfood Facial Oil, 2mL
• Indie Lee CoQ10 Toner, 10mL
• Patchology Soothe and Firm Face Mask

Also, check out the Beauty Sale Page. Currently, they are offering an extra 20% off sale items, including beauty.

Click here to the gift with purchase page.

And, choose 5 samples with $49 beauty purchase. There are some nice deluxe sizes!

NEW items are added to Sale Page

SMASHBOX Full Exposure Travel Palette – $12.50, was $25

SMASHBOX Travel Size Full Exposure Mascara – $6, was $12

CLEARANCE IT BRUSHES FOR ULTA Superstar Flawless Foundation Brush – $14.97, was $30

CLEARANCE SWEET & SHIMMER Lipstick Keychain – $0.97

Murad select items are 40% off

Lime Crime Try Me Kits 50% off

More MAC are on sale

NEW items are added to Gift with Purchase Page

NEW items are added to NEW ARRIVAL Page

Free shipping with $35 purchase

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Ulta Diamond/Platinum Perks Today and today only!

First of all, the free 6 pcs mystery gift with $40 purchase is still available.

And, today is the last day for the 5x/7x Beauty Stars products.

Now, here is what in my today’s Ulta email.

Diamond Perk! FREE Full Size Perricone MD No Lipstick Lipstick with any $25 online purchase. Diamond members need to log in first and a unique code is required.

FREE 4 Pc Gift w/any Urban Decay Naked Reloaded Eyeshadow Palette purchase.

50% off Too Faced Tutti Frutti Palettes

Receive a FREE 3 Pc Lipstick Queen Gift w/any $30 online Makeup purchase.

FREE 3 Pc Gift w/any $40 Skincare purchase.

50% off Philosophy Microdelivery Resurfacing Peel

25% off DermaFlash

25% off Vicky and La Roche Posay

FREE Kate Spade New York Tote w/any $35 online fragrance purchase.

Lipstick Queen early access

Sleek Makeup early access + free shipping

DevaCurl early access + free gift

FREE 6 Pc Gift w/any online Drybar Hair Styling tool purchase. One per customer. A $21 value!

NEW Free shipping with $35 purchase

NEW items are added to Sale Page

Cargo all items are 75% off

MAC select items are up to 40% off

NEW items are added to Gift with Purchase Page

NEW items are added to NEW ARRIVAL Page

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I know you are disappointed that we platinum/diamond member only get 7X points reward instead of the 10X points this time.

So let’s do the math to see how much dollar value or discount we get from the 7x points offer.

I am a Diamond member, so my base point is 1.5. Platinum member base point is 1.25 and the regular member is 1. If I buy anything on the Beauty Stars category, I earn 7.5x points per dollar spent.

Now I have $128 value item in my cart. 

Pay with cash, earning 960 points <=> 128 * 7.5 => 960 points * 0.063(redeem points in 2000 increments) =>$60.48 value => 60.48 / 128 => 47% off

Pay with 2000 points, earning 772 pionts. {Why less points? Because I lose the 1.5 base points when I pay with my points.} 772 points => 772 points * 0.063(redeem points in 2000 increments) => $46.32 value => 48.64 / 128 => 38% off

All in all, 7x points is still better than 20% off coupon for me. You earn these points now, then use them when there is 20% off coupon!